▋ PORTFOLIO — FULL-STACK PMM
The Full-Stack PMM.
Bridging the gap between
GTM Strategy and AI-Native Execution.
Strategy without execution is a slide deck. I lead teams that close the gap — from automation infrastructure and data pipelines to creative production and competitive intelligence. Architect the vision, build the right team, ship the work.
End-to-End Accountability.
I lead cross-functional teams across strategy, automation, and creative — setting direction, removing blockers, and owning the outcome at every stage.
The difference is deep technical fluency: enough to scope a Make.com pipeline with the team, align Clay workflows to the ICP, and direct AI video production to a brief — not just sign off on it.
Strategy
ICP definition, positioning architecture, competitive intelligence, messaging hierarchy.
Team Leadership
Cross-functional delivery — scoping, delegating, and iterating on automation, data pipelines, and growth systems with the team.
Delivery
Asset production, AI video, enablement content, and campaigns — on-brand, on deadline, and accountable to outcomes.
Before & After the Agentic Shift
What changed when strategy met automation — in the same hands.
The old playbook. Slow, fragmented, and agency-dependent.
- Content cycle 6-month planning cycles
- Asset creation Manual, agency-dependent
- Data integration Spreadsheets and exports
- Sales enablement Static decks, rarely updated
- Campaign speed Weeks from brief to live
- Personalisation Segment-level at best
The new stack. Fast, integrated, and fully owned.
- Content output 12+ assets per week
- Asset creation Instant, AI-native, in-house
- Data integration Automated CRM pipelines
- Sales enablement Live battlecards, always current
- Campaign speed Same-day brief to deployment
- Personalisation Signal-level, per account
Scratch to Finish.
Every Discipline.
Three verticals. One owner. No handoffs.
ICP-First, Signal-Led
Rebuilt brand identity and messaging architecture from scratch — anchoring every asset to a precisely defined ICP. Repositioned the product narrative from feature-led to outcome-led, cutting through a crowded market with a single, defensible point of differentiation.
- ▸ Full brand revamp: voice, visual identity, and messaging hierarchy
- ▸ ICP definition through win/loss analysis and customer interview synthesis
- ▸ Competitive displacement messaging for Sales and CS
- ▸ Positioning tested against live pipeline, not hypothetical personas
Automated. Integrated. Scalable.
Designed and led the build of the outbound infrastructure — working closely with the team to ship Make.com automation pipelines, Bitbucket data integration, and Clay-powered enrichment flows that run without manual intervention and feed directly into HubSpot.
- ▸ Make.com workflows automating lead enrichment and sequence triggers
- ▸ Bitbucket data pipeline feeding product usage signals into CRM
- ▸ Clay + Instantly cold outbound at scale — 12+ assets generated per week
- ▸ Strategy, scoping, and delivery owned end-to-end within the team
From Churn Signal to Closed Won
Led the build of the full enablement stack: competitive battlecards that Sales actually uses, Supademo interactive walkthroughs that replaced static decks, and Veo 3-generated video content for webinars and onboarding — delivered on-brand and on deadline.
- ▸ Competitive battlecards built on live data — updated every cycle
- ▸ Supademo walkthroughs reducing onboarding drop-off and support tickets
- ▸ Veo 3 AI video production for webinars and product demos
- ▸ Retention playbooks aligned to NPS signals and expansion triggers
READY TO BUILD?
Let's architect something worth shipping.
Whether it's a GTM strategy, a growth system, or a full brand reposition — I bring the full stack to the table.