Field Notes
GTM strategy, outbound automation, AI workflows, and product marketing — from someone who builds this stuff for a living.
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The Quiet Hours: What No One Tells You About Working in Tech From Home
Not a productivity framework. Just an honest account of how I keep the work from eating everything else — and why the things that have nothing to do with work are the whole point.
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The '6-Month Project' Is Dead: How I Executed a Brand Revamp in 4 Weeks
A personal, honest account of rebuilding a brand from scratch in four weeks — the late nights, the Vercel identity crisis, the moment it clicked, and what it proved about what's possible when you stop waiting for permission.
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Creating 'Islands of Trust': Why Astro Is the Best Framework for PMM Portfolios
Astro's Islands Architecture isn't just a technical choice — it's a metaphor for how PMMs should think about their digital presence. Fast, content-first, no bloat. Here's why it changes the conversation.
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Managing the 'AI Hustle' Without Burning Out: My Automation Secrets
The pressure to do more with AI is real — and exhausting. Here's an honest look at the burnout risk of building automation while running strategy, and the framework I use to protect my thinking time.
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Scaling SEO in 2026: Why Data-Driven Content Beats Keyword Stuffing
SEO in 2026 is about semantic authority and entity coverage, not keyword density. Here's a practical framework for using AI and GSC data to build content that actually ranks.
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The Full-Stack PMM: How to Lead Dev, Design, and Sales Through One AI Bridge
Traditional PMMs translate between teams. Full-Stack PMMs build the bridge itself. Here's what it looks like to operate across Dev, Design, and Sales — without becoming a bottleneck.
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Using NotebookLM to Turn Competitive Research into a Private GTM Podcast
NotebookLM's audio overview feature is genuinely underrated for PMMs. Upload competitor battle cards, analyst reports, and win/loss data — and get a private briefing podcast your sales team will actually listen to.
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Automating the 'Un-Automatable': High-Fidelity Sales Decks via Gamma and Figma
Everyone automates blog posts. Almost no one has cracked high-fidelity design at scale. Here is how Gamma, Figma, and a Make.com CRM trigger combine to deliver a polished first-draft sales deck in two hours instead of two weeks.
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Why Your PMM Team Needs an 'Agent Manager,' Not Just a ChatGPT Login
There is a massive gap between a team that uses ChatGPT for one-off tasks and a team with an actual Agent Manager orchestrating workflows. Here is what the role looks like, why it matters, and how it changes everything about how a modern PMM team operates.
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Preventing Hallucinations: Building a QA-First Automation Engine on Make.com
The number one fear with AI-generated content is factual errors. Here is a practical QA layer built in Make.com — using Source Anchoring to ground every AI output in verified data before it ever reaches a human reviewer.
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How to Integrate Bitbucket Data into Your Content Pipeline Automatically
Most PMMs treat dev tools as someone else's problem. Here's how connecting Bitbucket commit logs, PR activity, and release data into a Make.com automation creates a self-updating content engine — so you never wait three days to find out what shipped.
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The Sovereign Individual Contributor: Why the Most Powerful PMMs in 2026 Are Teams of One Supported by Agents
The 'Individual Contributor' title used to mean limited scope. In 2026, the Sovereign IC is the PMM Lead who orchestrates both human collaborators and AI agents from a single strategic vantage point — amplifying team output, not replacing it.
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Bridging the Viability Gap: A PMM's Guide to Putting ICP Research at the Heart of Product Development
The biggest waste in B2B product development is not failed engineering — it is successful engineering of the wrong thing. Here is how PMM Leads can use ICP research, Jobs-to-be-Done, and search intent data to feed product roadmaps directly, before the build starts.
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The Synthesis Powerhouse: Why a Literature Background Is the Ultimate Edge for AI Prompt Architecture
Technical operators are not the best prompt engineers. The people who understand narrative structure, subtext, tone calibration, and rhetorical framing are. Here is why an English Literature background is a competitive advantage in the age of agentic AI.
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The Post-Modern Brand: Moving From Static 6-Month Revamps to Real-Time Narrative Evolution
The traditional brand revamp cycle is broken — expensive, slow, and obsolete before it ships. Living Brand Architecture is the alternative: Git-versioned design systems, competitive monitoring, and AI-assisted narrative updates that keep positioning current without a full rebrand.
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12x Velocity: How I Scaled Content Production to 50+ High-Fidelity Assets Without Adding Headcount
One PMM Lead. One quarter. Fifty-plus positioning assets, blog posts, and sales enablement pieces — built without a content team. Here is the exact workflow and the framework behind it.
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Technical Agency: Why Your Next PMM Lead Needs to Understand Vercel and API Documentation
The minimum viable technical literacy for senior PMMs has shifted. Not coding — but understanding deployment pipelines, API structures, and system architecture. This is the difference between a PMM who waits for engineering and one who ships.
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Agentic vs. Automated: Why the Next Generation of GTM Is About Autonomous Systems, Not Zapier Loops
Most 'AI marketing' is just automation with better branding. The real shift — from rule-based deterministic pipelines to goal-directed adaptive systems — is happening now, and most GTM teams are going to miss it.
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The Context Crisis: Solving the LLM Memory Problem in High-Scale GTM Strategy
The bottleneck in AI-powered GTM isn't the model — it's context. Most PMMs are using frontier LLMs like a search engine and wondering why the output is generic. Here's how to architect persistent context for campaigns that actually compound.
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Ownership over Assets: Why I Built My GTM Portfolio on a Developer Stack
I ditched Wix and Squarespace for Astro 6.0, GitHub, and Vercel — and it changed how I think about GTM infrastructure permanently. This is the philosophy of owning your stack instead of renting someone else's.
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The Death of Coordination: Why PMM Leads Must Stop Managing and Start Architecting
The coordination tax is quietly destroying PMM impact. Here's how Agentic Infrastructure replaces the endless scheduling, syncing, and status-chasing that consumes most of a product marketer's week.
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The End of the 'Project Manager' PMM: Why Architecting is the New Managing
Traditional PMM Leads are drowning in administrative friction — coordinating timelines, chasing approvals, updating decks. Here is how shifting from managing to architecting unlocks compounding leverage.
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Product-Led vs. Sales-Led: Finding the Sweet Spot in 2026
PLG or sales-led? In 2026, the answer for most SaaS companies is neither alone. A practical breakdown of hybrid GTM motions — and how to know which mix is right for your product.
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Managing the Machine: My Journey Through the Gen AI Leader Course
A transparent look at what a Gen AI Leader certification actually teaches — and how it reshaped the way I think about AI strategy, team workflows, and marketing in the age of generative AI.
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The Research-First GTM: Using Search Console for Product Insights
Google Search Console is underused by product marketers. Here is how to turn query data into buyer intelligence, positioning signals, and launch-ready messaging before you write a word of copy.
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Beyond the Blast: Scaling Personalization with Clay & Instantly
Generic outbound is dead. Learn how SaaS marketers use Clay for data enrichment and Instantly for sequencing to build buying-signal-driven outbound that actually converts.
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Meta-Prompting for PMMs: Moving from Chatting to Engineering
Most product marketers are using AI wrong. Meta-prompting is the structured approach that turns vague AI output into positioning frameworks, competitive teardowns, and sales decks that actually land.
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